Press Release 8th April 2011
Northern Ireland Fryer Management Franchise, PuriFry, who specialise in cleaning and filtration of deep fat fryers have expanded their operations into Turkey through a Master License.
Turkey is a preferred destination for many Holiday makers, with a huge Tourist Industry specialising in all inclusive Hotel breaks, with residential numbers of up to 3000 people per hotel there are a lot of mouths to feed on a daily basis, which is where PuriFry steps in, providing their cost reduction & environment enhancing service to this vast untapped market.
Entrepreneur Gokhan Kirici, Managing Director of PuriFry Turkey, recognised the benefits PuriFry could bring to Hoteliers and Restaurateurs in his local area -
“By using PuriFrys specialised filtration equipment to extract the oil at working temperature from deep fat fryers, filtering it to remove any contamination and making it crystal clear and polished, and then returning it to the fryer for further extended use we can reduce our customers oil consumption, operating costs and waste output.” Gokhan confidently continued “This is a considerable financial saving for hoteliers, and a huge opportunity for us as we develop our local market and expand through franchised businesses across Turkey.”
Franchising is in its infancy in Turkey, with many large brands but few “Man in a Van” opportunities, PuriFrys proposal will enable individual Turkish entrepreneurs to operate and own a lucrative Franchised business, with unequaled earnings potential, and the support and training of a well-qualified team of experts.
In establishing the business Gokhan, partnered with Ahmet Akcacioglu, Managing Director of Isis Turkey who provide Food Safety and Environmental Management advice and support to the local Hotel, Catering and Food Industry. Ahmet has been impressed to date with quality and benefits of the service -
“We are very demanding people in Turkey with high expectations on service, food quality and hygiene levels. The detailed training that we have been given by PuriFry both in the UK and here in Turkey has been excellent, enabling us to replicate the business model and introduce it to our local Chefs, and to date meeting or exceeding the expectations that they have”
PuriFry are a young and vibrant company with franchised businesses successfully operating in the UK, and in an economic downturn in Ireland, their international expansion is a natural progression of the businesses development.
Carey Baxter of PuriFry is upbeat about what the future will bring “Our expansion into Turkey is a fantastic opportunity for us to demonstrate that our UK business model has international appeal, and working with a fantastic team such as Gokhan, Ahmet and Tuba, our Operations and Quality Manager, dedicated to the development in Turkey has been a real pleasure”
Carey had a few preconceptions before visiting Turkey “The quality of food and hygiene standards have been quite a surprise, exceeding the highest expectations I could possibly have had. Visiting numerous hotels and restaurants and seeing the interest in, and response to, our service has been very satisfying, especially in an area with such high value on service and expectations on quality.”
For further information please contact:
PuriFry Ltd
16b Church St
Dromore
Co Down
N.Ireland
BT25 1FD
T: 0845 4632312
E: This email address is being protected from spambots. You need JavaScript enabled to view it.
